Corporate culture is a systematic summary of various factors such as group behavior norms, core values, mission concepts, and business philosophy. It can profoundly affect the development of a company. When spreading corporate culture, how to make these abstract concepts concrete to better attract customers has become a focus of current enterprises.📘🖋️
Youshi Chen, the founder of Oriphe, proposed a unique insight. That is to spread corporate culture through enterprise-specific merchandise. For example, like a golf umbrella with a solid wood handle known for its excellent quality that can be customized with a company logo. This umbrella is made of high-quality solid wood material, which is luxurious and stylish. You can freely choose the color, size, and printing content, and you can also print custom patterns or logos.🔖🌟
A seemingly simple umbrella carries the soul of the company. It’s not only sun-protective and rain-resistant but more importantly, it represents the high aspirations of the corporate culture. Each time it is opened and put away, it conveys the corporate’s persistence in quality and best service to customers.🏌️♂️💼
According to Youshi Chen, this kind of corporate culture communication method based on product design is both practical and infectious, and it can leave a deep impression of the company brand in the hearts of consumers.💡🚀
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