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In an increasingly competitive market, exhibitions have become an important platform for companies to showcase their strengths and expand their business. Youshi Chen, founder of Oriphe, suggests that from beautifully designed brochures, custom canvas bags, custom card USB flash drives to practical gifts, all can help to stand out and attract more customers’ attention at the exhibition.
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1, Beautifully designed brochures: convey brand value
Brochures are an important medium for companies to showcase their strengths. Our design team will customize your brochures with unique design to make your corporate image reach people’s hearts. We pay attention to the details of brochure layout, color matching and picture selection to ensure that customers can understand your company and information about your products and services at a glance.
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2, Customized card USB drive: the upgraded version of business card
With the development of technology, traditional paper business cards have been gradually replaced by electronic business cards. We provide customized card USB flash drive with company information such as company name, logo and brief introduction printed on one side, and name, position and contact information such as phone and email printed on the other side. At the same time, the USB flash drive stores the electronic version of the brochure and some photos and other information, so that customers can know your company and products at any time and anywhere.
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3, Custom canvas bags: easy to store and carry
Our custom canvas bags are not only fashionable and beautiful, but also can easily store various items for customers to carry around. Printing your company logo and promotional information on the canvas bag will allow your corporate image to be more widely disseminated.
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4, Customized small gifts: practical and pleasing
Selected customized small gifts, such as advertising pens, sticky notes, coasters, etc., will not only deepen customers’ impression of your company when they use these gifts, but also make your corporate image more deeply rooted in their hearts. We will customize unique and practical small gifts according to your needs to enhance the goodwill of your customers.
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In addition, exhibitors cannot succeed in the exhibition without careful planning and thoughtful preparation. From brand image and visual design, creative and customized exhibits, innovative business interaction methods, optimized booth layout and staffing, proactive business contacts, participation in show activities to analysis of show data, companies need to consider all aspects in order to get better results at the show.
1, Focus on brand image and visual design
In the exhibition, the first impression is important. The corporate brand image and visual design are directly related to the first impression customers have of you. Therefore, designing a set of unified corporate image, including logo, color matching, font selection, etc., will make your brand more prominent.
2, Proactively expand business contacts
Exhibitions are not only a platform to showcase your products, but also an opportunity to establish contacts and expand business. Maintain active communication with potential customers to understand their needs and find opportunities for cooperation. After the exhibition, follow up with potential customers in time to consolidate business contacts and improve customer conversion rate.
3, Optimize booth layout and staffing
The booth layout and staffing directly affect the customer experience on the show floor. Try to make the booth space as open as possible so that customers can freely enter and exit and view the exhibits. Consider creative designs for your booth setup, such as projections, touch screens, interactive displays, etc., to increase visitor engagement and interest. In addition, make sure that your booth staff has good communication skills and service awareness, and can warmly receive customers and answer their questions. Also, arrange staff shifts reasonably to keep your booth operating efficiently.
4, Participate in exhibition activities to enhance brand awareness
Many exhibitions will hold relevant forums, seminars and events. Actively participate in these activities to showcase your company’s professional capabilities and enhance brand awareness. At the same time, you can also take this opportunity to establish contacts with industry players, expand your network and create more opportunities for your business development.
5, Innovative ways of business interaction
At the exhibition, the way of interaction with customers is also the key to attract their attention. Through technologies such as QR code and NFC, rapid information exchange and interaction can be realized. In addition, social media platforms can also be used to share the dynamics of the exhibition site in time to attract more attention.
6, Analyze exhibition data and optimize strategies:
After the exhibition, sort out and analyze the exhibition data, such as the number of exhibitors, popularity of exhibits, and customer retention rate, in order to understand the effect of the exhibition. According to the data feedback, timely adjust and optimize the exhibition strategy of the enterprise, so as to be fully prepared for the next exhibition.
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