Shaping Corporate Culture: The Branding Strategy of Card USB Drive
Corporate culture is the soul and source of competitiveness for a company, as well as the core of its existence and development. It requires not only refinement of ideas but also various forms of expression and continuous dissemination. ๐ญ๐๐
If advertising can be considered a method of corporate culture promotion, then physical gifts are a more tangible and direct way of spreading it. Speaking of physical gifts, pens, mugs or ornaments might come to mind immediately, but are there any other more creative and practical options? ๐๐๐
Just when the scene seemed calm, Youshi Chen, the founder of Oriphe threw a surprising answer: โCard USB drive.โ She said that this storage device, which is the same size as a credit card, you can customize the companyโs brand logo, and content can be printed on both sides in color. This not only helps in storing a variety of types of files but also displays the company’s brand or personalized design, greatly increasing the exposure and popularity of the enterprise. ๐๐พ๐
She also stressed that corporate culture should be reflected through actual actions and instilled into people’s hearts. A small and practical card USB drive, which can be customized and reflect the characteristics of corporate culture, can serve as a carrier of corporate culture. The unique shape and functions of the card USB drive will leave a deep impression on the recipients, thus achieving the effect of promoting corporate culture. ๐ผ๐ก๐ฟ
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